Case Study

AmericaInkApparel is a lifestyle clothing line I created in 2014. My main purpose for this brand is to spread awareness of historical and current issues in the United States with the intention to improve those who are or have been oppressed. Overall our focus was not only to give back to the community, but to give back to those in need.

Task: There wasn’t much planning when it came to the content of this campaign. My material was flowing throughout current and historical events making it easy to keep this concept alive. I created the website, logo, clothing, banners as well as all other design concepts of this brand. See more at